What we hold, and why.
We collect the minimum needed to run an early list well. This notice explains exactly what that is.
- 01What we collect
- 02Why we collect it
- 03How long we keep it
- 04Who we share it with
- 05Your rights
- 06Cookies
What we collect
If you join the early list we collect your first name, your email address, the skin concern you select, and anything you choose to write in the optional field.
We do not ask for, and do not want, medical history, prescription information or any other special category data. Please do not include it.
Why we collect it
To send development updates about The Halo Theory and The Halo Mist, and to invite you to take part in product testing.
The information you give about your own experience is used in aggregate to inform the product brief. Individual responses are never published or attributed.
How long we keep it
Until you ask us to remove it, or until the early list is closed and the first product has shipped, whichever comes first.
You can unsubscribe from any email in one click. Unsubscribing removes you from the sending list; email us to have your record deleted entirely.
Who we share it with
Nobody, other than the email service used to deliver the messages. We do not sell, rent or trade data, and we do not run third-party advertising pixels on this site.
Your rights
You can ask for a copy of what we hold, ask us to correct it, or ask us to delete it. Write to hello@thehalotheory.com and we will respond within 30 days.
Cookies
This site does not set advertising or tracking cookies. Any cookies present are strictly necessary for the site to function.
Last updated 2026. This document will be reviewed before the first product is released.